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Which type of service industry you are in? Hotels, Trading, Software development, Agriculture, health care, banking or financial services? No matter, to which service industry you are attached with; you should know the difference between the marketing strategy of product sales business and service-based business.
You know what, service marketing is more difficult due to its intangibility, and you have to promote yourself and your team unlike a product, and how can you promote and convince your audience without physical appearance? Another reason for its difficulty is in traditional marketing, there are 4 Ps (product, price, place, and promotion) and to market services, you have to add 3 more P that are people, physical evidence and process of business. Yet, don’t worry at all, I will explain you all the tips and tricks of service industry marketing.
Of course, the first tip is about the business objective. In a digital marketing campaign, the objective of a business should be clear in your mind. Because a marketer has an arsenal of ideas, if all the ideas are incorporated with marketing, then the picture of your services get blurred and you can’t give a precise message to the consumer about your services, and as a result, you may lose your customer and I m sure you don’t want that happened. Consequently, always be distinct on an objective that, how can you help them and solve their problems.
Another very effective tip is to keep a keen eye on your competitor’s promotional strategy, as both have the same services. Therefore, do brainstorming and extract the uniqueness of your services and promote it through video marketing rather than a brochure. According to research, 54% of customers prefer to watch video content. So, try to make short, creative and engaging videos.
One more secrete tip cum trick I am going to tell you is that always try to add values in your business, as you are selling your services, not a product which can be compared with a competitor product. And the customer will come back to you if you have delivered high-quality service with more values. Hence, everyone has a shortage of time, they want more and more benefits with one service. For example, if you have a hotel business but you also provide a tour-guide to your host or maybe transport services then its good; focus on your customer's needs and try to incorporate it with your business. This will give your service business a boost up. You can also take help on this note to any digital marketing consultant who guides you better.
You know, in service industry relation with a customer will not closed with the deal, actually its a beginning. A satisfied customer is always a driving force behind business success. So, focus on relationship marketing and be in touch with them through emails and messages. Ultimately, they help you to earn referrals for your business, and more referral means more business. Now, it is up to you how you can avail this tip and expand your business.
The next tip for a service industry entrepreneur is to adapt geographical segmentation strategy, as it is very effective and easy. Because different customer in different area has their specific needs, want and culture, so it easy to focus on the target audience. For example, an air conditioner installation and maintenance service can be provided by a company to the hotter region while the same company can also provide heater installation and maintenance in a colder area or winter season. Hope you got my point.
Are you looking to grow your business in your country or looking for expansion in other countries or looking for attracting customers to your business from other countries?
Then, the next tip is for you. To expand your service business, you can do physical one to one meetings or can use the power of the internet and advertising to attract the customer.
Among these, the best would be advertising on social media, the reasons for this are: people use it more, it is cheaper than other traditional marketing and more effective as well.
Furthermore, online marketing has a variety of content marketing like videos, images, blogs, infographics which will deliver your message to the public clearly, and helpful in making them a reliable and returnable customer.
Many digital marketing companies design a good marketing strategy plan and help you in promoting your services on different channels of social media and “Adya” is one of them, who just not posting pictures on social media to keep the audience engaging on digital media, but they write something interesting on social media so that people will get engaged with you and also your rank on search engines would go up.
As we all know digital media is the future we will have to run with the change, to get engaged you have to write and write it in an optimized manner which your customers like and also which is suitable for search engines. The Experts in Adya would do this for you, if you are interested.
Write to the best digital marketing agency, Adya on https://www.contentwriterinindia.com/
